Many small businesses begin by employing one person – the president of the fledgling corporation. Like it or not, that person who loves his product or service must market, sell, and administrate the office until he can afford to hire help.
Depending on the type of business, that next employee may be office help, a technician, or a sales person. All are important additions.
If the next in line to be hired is the sales personnel, read the article by Cindy Vanegas on FOXBusiness published online July 25, 2011 (see link below), titled “How to Hire an External Sales Force.”
Cathy suggests many avenues to build your business in the sales department, including what the best outsourcing company should look like. Also, she notes the responsibilities of the entrepreneur, the sales person, and, if used, the outsource sales organization.
Check out her article and tell me if you agree with her suggestions. Also, have you eve used an outside sales force to help grow your business? If so, what were the overall results? I’m curious as to how well this can work, from every economic view.
Here's the article: http://smallbusiness.foxbusiness.com/marketing-sales/2011/07/25/how-to-hire-external-sales-force/
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